Bias and Reciprocity in Online Reviews: Evidence From Field Experiments on Airbnb

@article{Fradkin2015BiasAR,
  title={Bias and Reciprocity in Online Reviews: Evidence From Field Experiments on Airbnb},
  author={Andrey Fradkin and Elena Grewal and David Holtz and Matthew Pearson},
  journal={Proceedings of the Sixteenth ACM Conference on Economics and Computation},
  year={2015}
}
Reviews and other evaluations are used by consumers to decide what goods to buy and by firms to choose whom to trade with, hire, or promote. However, because potential reviewers are not compensated for submitting reviews and may have reasons to omit relevant information in their reviews, reviews may be biased. We use the setting of Airbnb to study the determinants of reviewing behavior, the extent to which reviews are biased, and whether changes in the design of reputation systems can reduce… 

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