Beyond the Spiritual Supermarket: The Social and Public Significance of New Age Spirituality

  title={Beyond the Spiritual Supermarket: The Social and Public Significance of New Age Spirituality},
  author={Stef Aupers and Dick Houtman},
  journal={Journal of Contemporary Religion},
  pages={201 - 222}
This article argues that New Age spirituality is substantially less unambiguously individualistic and more socially and publicly significant than today's sociological consensus acknowledges. Firstly, an uncontested doctrine of self-spirituality, characterised by sacralisation of the self and demonisation of social institutions, provides the spiritual milieu with ideological coherence and paradoxically accounts for its overwhelming diversity. Secondly, participants undergo a process of… 
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