Beyond the “Fad”: Understanding Hallyu in the Philippines

@article{Igno2016BeyondT,
  title={Beyond the “Fad”: Understanding Hallyu in the Philippines},
  author={Jay Ar M. Igno and Marie Cielo E. Cenidoza},
  journal={International journal of social science and humanity},
  year={2016},
  volume={6},
  pages={723-727}
}
The Korean Wave, popularly known as Hallyu (한류) is the rapid spread of Korean popular culture in the form of Korean drama, dance, music, as well as fan clubs for Korean stars, among others. This term is the “Korean wave” written in Chinese characters, said to have been derived from the title of an album compilation of Korean popular songs that became a sudden hit in China during the 1990s. Some of the people in the Philippines claim that Hallyu is just a fad – a craze, an intense and widely… 

Influence of Digital Media Advertisements of KPOP Industry on Selected Young Adults in Manila, Philippines

Music has become a part of everyone's lives, and as the years pass, it starts to adapt, develop, and evolve because of changing times. Eventually, it developed into a variety of genres, and Korean

Understanding Filipino Korean Pop Music Fans

Hallyu’s success has caught the attention of academic research of various fields of expertise. This research endeavours to understand what makes Korean Pop music popular to Filipinos, addressing

Translating Hallyu Phenomenon and its Underlying Impact in the Purchasing Intentions of Filipinos

The Korean Wave is playing a huge role in the decision-making of customers when purchasing different products and services. This also asks the question of whether this phenomenon is really starting

Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

Nowadays, product placements are becoming a prominent marketing strategy used primarily on films in other countries, such as in Korean dramas, but rarely or poorly done in the Philippines. This

Filipino BIGBANG fandom: a textual analysis of online fandom community activities

Fandom produces specific subcultures described as those that cut across traditional geographic and generational boundaries. This research analyzes media text taken from a fandom Facebook group and

The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand

From 1992 on the K-Pop culture has spread from South Korea all over the world and Thailand is no exception. The objective of this study was to analyze the variables that influence purchasing

Situated Knowledge, Transnational Identities: Place and Embodiment in K-pop Fan Reaction Videos

Situated Knowledge, Transnational Identities: Place and Embodiment in K-pop Fan Reaction Videos

References

SHOWING 1-10 OF 10 REFERENCES

Is It Too Early to Talk about “Hallyu” in the Philippines? Koreanovela and Its Reception Among Filipino Audience

“Hallyu (Korean wave)” in China, Taiwan, and Japan has become a new trend since the late 1990’s and its typical aspects seem to have reached the Philippines since 2003, especially through soap opera,

The Role of the Government in Cultural Industry: Some Observations From Korea's Experience

Since the 1960s, several theories and models regarding international information flow, which includes news and popular culture, have been published, based on a fundamental belief that the information

Cultural Studies: A Critical Introduction

Part 1: The Discipline, 1 Going global, 2 Enterprise culture, 3 Genres and genealogies, 4 Problems, Part 2: Time 1 The Past: cultural history/cultural memory, 2 The Present, 3 The Future: policies

Issues without tears : a layman's manual of current issues

Korean TV dramas in Taiwan: With an emphasis on the localization process

Mexicanovela and chinovela in thePhilippines: A trans-pacific cultural product reverberating from the galleon trade in the days of the empire

  • Cultural Space and Public Sphere in Asia, Seoul, Korea. 2006.
  • 2006

Soft Power: The Means of Success in Wielding Power

  • she graduated from San Beda College – Manila with a bachelor of laws degree
  • 1985

Cultural Studies. Sage Publication, California

  • 2008

Koreanovelas fever is sweeping the Philippines. the Korea policy review

  • 2008