Beyond position bias: examining result attractiveness as a source of presentation bias in clickthrough data

@inproceedings{Yue2010BeyondPB,
  title={Beyond position bias: examining result attractiveness as a source of presentation bias in clickthrough data},
  author={Yisong Yue and Rajan Patel and Hein Roehrig},
  booktitle={WWW},
  year={2010}
}
Leveraging clickthrough data has become a popular approach for evaluating and optimizing information retrieval systems. Although data is plentiful, one must take care when interpreting clicks, since user behavior can be affected by various sources of presentation bias. While the issue of position bias in clickthrough data has been the topic of much study, other presentation bias effects have received comparatively little attention. For instance, since users must decide whether to click on a… CONTINUE READING

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E. M. Vorhees, D. K. Harman
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