Beyond greed and fear : understanding behavioral finance and the psychology of investing

@inproceedings{Shefrin2000BeyondGA,
  title={Beyond greed and fear : understanding behavioral finance and the psychology of investing},
  author={H. Shefrin},
  year={2000}
}
Preface PART I: WHAT IS BEHAVIORAL FINANCE 1. Introduction 2. Heuristic-Driven Bias: The First Theme 3. Frame Dependence: The Second Theme 4. Inefficient Markets: The Third Theme PART II: PREDICTION 5. Trying to Predict the Market 6. Sentimental Journey: The Illusion of Validity 7. Picking Stocks to Beat the Market 8. Biased Reactions to Earnings Announcements PART III: INDIVIDUAL INVESTORS 9. "Get-Evenitis": Riding Losers Too Long 10. Portfolios, Pyramids, Emotions, and Biases 11. Retirement… Expand
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