Beyond conjoint analysis: Advances in preference measurement

@article{Netzer2008BeyondCA,
  title={Beyond conjoint analysis: Advances in preference measurement},
  author={Oded Netzer and Olivier Toubia and Eric T. Bradlow and Ely Dahan and Theodoros Evgeniou and Fred M. Feinberg and Eleanor McDonnell Feit and Sam K. Hui and Joseph Forsyth. Johnson and John C. Liechty and James B. Orlin and V. Ramanatha Rao},
  journal={Marketing Letters},
  year={2008},
  volume={19},
  pages={337-354}
}
We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views preference measurement as comprising three interrelated components: (1) the problem that the study is ultimately intended to address; (2) the design of the preference measurement task and the data collection approach; (3) the specification and estimation of a preference model, and the conversion into action. Conjoint analysis is only one special… CONTINUE READING
BETA

Similar Papers

Figures and Topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 47 CITATIONS

References

Publications referenced by this paper.