Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

@inproceedings{Karremans2006BeyondVF,
  title={Beyond Vicary's fantasies: The impact of subliminal priming and brand choice},
  author={Johan C. Karremans and Margaret Stroebe and Jasper Claus},
  year={2006}
}
With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages Xashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary’s Wndings and his study was a hoax. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can aVect people’s choices for the primed brand, and whether this eVect is moderated by individuals’ feelings of thirst. Both… CONTINUE READING
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The power of the subliminal: Subliminal perception and possible applications

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