Beyond Vicary's fantasies: The impact of subliminal priming and brand choice

@article{Karremans2006BeyondVF,
  title={Beyond Vicary's fantasies: The impact of subliminal priming and brand choice},
  author={J. Karremans and W. Stroebe and J. Claus},
  journal={Journal of Experimental Social Psychology},
  year={2006},
  volume={42},
  pages={792-798}
}
  • J. Karremans, W. Stroebe, J. Claus
  • Published 2006
  • Psychology
  • Journal of Experimental Social Psychology
  • With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages Xashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary’s Wndings and his study was a hoax. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can aVect people’s choices for the primed brand, and whether this eVect is moderated by individuals’ feelings of thirst. Both… CONTINUE READING
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