Beyond Vicary's fantasies: The impact of subliminal priming and brand choice
@article{Karremans2006BeyondVF,
title={Beyond Vicary's fantasies: The impact of subliminal priming and brand choice},
author={Johan C. Karremans and Wolfgang Stroebe and Jasper Claus},
journal={Journal of Experimental Social Psychology},
year={2006},
volume={42},
pages={792-798}
}
284 Citations
Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement
- PsychologyFront. Psychol.
- 2015
Results revealed that being exposed to Red Bull lead on average to small increases in participants’ preferences for the primed brand, however, this effect was twice as strong for participants high in sensation seeking and did not occur for participants low in sensationseeking.
Vicissitudes of Desire
- Psychology
- 2013
Recent research on subliminal persuasion has documented effects primarily when people have a preexisting need related to the target of influence. Based on the situated inference model of priming…
Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion
- BusinessMarketing Letters
- 2014
Research by marketing/advertising scholars has yielded anything but definitive results when testing whether subliminal advertising is capable of persuading consumers. Recent research in social…
Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion
- Business
- 2015
Research by marketing/advertising scholars has yielded anything but definitive results when testing whether subliminal advertising is capable of persuading consumers. Recent research in social…
An experimental study into the effects of positive subliminal priming and its effect on peoples levels of happiness
- Psychology
- 2013
This paper examines the area of subliminal priming and whether people can be subliminally primed for happiness. In the experiment a group of students were presented with an episode of The Simpsons…
Subliminal Advertisement and Its Impact in Online Shopping
- Business
- 2017
– here has been long discussion in regards to the effect of subliminal notices i.e. to state whether these sorts of advertisements make more noteworthy effect of an individual, whether it influences…
Warning: you are being primed! The effect of a warning on the impact of subliminal ads
- Psychology, Business
- 2013
THE USE OF SUBLIMINAL MESSAGES IN MARKETING: EXPERIMENTAL EXAMINATION
- Psychology
- 2016
The experiment should answer the question of whethe r respondents are changing their preferences under the influence of subliminally exposed images and impera tive messages. We also examined whether…
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