Beyond Translation: Approaches to Interactive Products for Chinese Consumers

@article{Sacher2001BeyondTA,
  title={Beyond Translation: Approaches to Interactive Products for Chinese Consumers},
  author={Heiko Sacher and Tai-Hou Tng and Gareth Loudon},
  journal={Int. J. Hum. Comput. Interaction},
  year={2001},
  volume={13},
  pages={41-51}
}

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