Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

@inproceedings{Valdez2014BeyondTA,
  title={Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment},
  author={Rupa S. Valdez and Thomas M. Guterbock and Morgan J Thompson and Jeremiah D Reilly and Hannah K Menefee and Maria S Bennici and Ishan C. Williams and Deborah L Rexrode},
  booktitle={Journal of medical Internet research},
  year={2014}
}
BACKGROUND Obtaining access to a demographically and geographically diverse sample for health-related research can be costly and time consuming. Previous studies have reported mixed results regarding the potential of using social media-based advertisements to overcome these challenges. OBJECTIVE Our aim was to develop and assess the feasibility, benefits, and challenges of recruiting for research studies related to consumer health information technology (IT) by leveraging the social… CONTINUE READING

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