Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes

@article{Ivanov2017BeyondSI,
  title={Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes},
  author={Bobi Ivanov and Stephen A. Rains and Sarah Geegan and S. Vos and Nigel D. Haarstad and Kimberly A. Parker},
  journal={Western Journal of Communication},
  year={2017},
  volume={81},
  pages={105 - 126}
}
It is well established that—among individuals who hold an attitude toward a topic—inoculation messages can help promote resistance to counterattitudinal attacks. Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the effects inoculation messages have on individuals who are initially opposed or neutral regarding the topic. A three-phase experiment (N = 282) was conducted to examine the effects of inoculation and supportive messages among individuals… Expand
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