Beyond Media Richness: An Empirical Test of Media Synchronicity Theory

  title={Beyond Media Richness: An Empirical Test of Media Synchronicity Theory},
  author={Alan R. Dennis and Joseph S. Valacich and Cheri Speier and Michael G. Morris},
One widely accepted theory on media use is m richness theory. However, media richness theory developed without consideration of new electronic me and the many social factors that can influence me selection, communication processes, and outco Recent empirical investigations have raised quest about media richness theory's applicability to these media. Therefore, this paper presents a new theory c media synchronicity theory (MST) which proposes tha tasks are composed of two fundamental communica… CONTINUE READING
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