Beyond Managing Uncertainty: Insights From Studying Equivocality in the Fuzzy Front End of Product and Process Innovation Projects

@article{Frishammar2011BeyondMU,
  title={Beyond Managing Uncertainty: Insights From Studying Equivocality in the Fuzzy Front End of Product and Process Innovation Projects},
  author={Johan Frishammar and Henrik Floren and Joakim Wincent},
  journal={IEEE Transactions on Engineering Management},
  year={2011},
  volume={58},
  pages={551-563}
}
Previous research has shown uncertainty reduction to be critical in the fuzzy front end of the innovation process, but little attention has been given to the equally important concept of equivocality, although it is a defining characteristic of many front-end projects. To address this research gap, this paper report the results from a longitudinal, multiple case study of four large companies oriented to both product and process innovation. First, our results show that both uncertainty and… CONTINUE READING
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