Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
@article{Hayes2009BeyondBA, title={Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium}, author={Andrew F. Hayes}, journal={Communication Monographs}, year={2009}, volume={76}, pages={408 - 420} }
Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specif...
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