• DOI:10.1080/03637750903310360
Corpus ID: 53599087

Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium

@article{Hayes2009BeyondBA,
  title={Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium},
  author={A. Hayes},
  journal={Communication Monographs},
  year={2009},
  volume={76},
  pages={408 - 420}
}

• A. Hayes
• Published 2009
• Psychology
• Communication Monographs

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Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specif...