Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes

@article{Morewedge2018BettingYF,
  title={Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes},
  author={Carey K. Morewedge and Simone Tang and Richard P. Larrick},
  journal={Manag. Sci.},
  year={2018},
  volume={64},
  pages={997-1014}
}
We examined whether people reduce the impact of negative outcomes through emotional hedging—betting against the occurrence of desired outcomes. We found substantial reluctance to bet against the success of preferred U.S. presidential candidates and Major League Baseball, National Football League, National Collegiate Athletic Association (NCAA) basketball, and NCAA hockey teams. This reluctance was not attributable to optimism or a general aversion to hedging. Reluctance to hedge desired… 

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