Better at Life Stuff

@article{Livingstone2011BetterAL,
  title={Better at Life Stuff},
  author={Randall Livingstone},
  journal={Journal of Communication Inquiry},
  year={2011},
  volume={35},
  pages={210 - 234}
}
  • Randall Livingstone
  • Published 2011
  • Sociology
  • Journal of Communication Inquiry
  • Apple’s “Get a Mac” advertising campaign defines for its audience the dichotomy between the casual, confident, creative Mac user and the formal, frustrated, fun-deprived PC user through a series of comical television spots featuring human representations of each technology. The company has been largely applauded over the years for their creative, innovative, and thought-provoking marketing, and “Get a Mac,” winner of the American Marketing Association’s 2007 Grand Effie award, fits nicely with… CONTINUE READING
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