Best-worst scaling: theory and methods

  title={Best-worst scaling: theory and methods},
  author={Terry N. Flynn and Anthony A. J. Marley},
Choice modelling is an increasingly important technique for forecasting and valuation, with applications in fields such as transportation, health and environmental economics. For this reason it has attracted attention from leading academics and practitioners and methods have advanced substantially in recent years. This Handbook, composed of contributions from senior figures in the field, summarises the essential analytical techniques and discusses the key current research issues. It will be of… 

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