Best-Worst Scaling in analytical closed-form solution

  title={Best-Worst Scaling in analytical closed-form solution},
  author={Stan Lipovetsky and Michael W. Conklin},
Best-Worst Scaling (BWS), sometimes also called Maximum Difference (MaxDiff), is a discrete choice modeling method widely used for finding utilities and choice probabilities among multiple alternatives. It can be seen as an extension of the paired comparison techniques for the simultaneous presentation of several items together to respondents. A respondent identifies the best and the worst ones and estimation of utilities is performed using a multinomial-logit (MNL) model in numerical nonlinear… CONTINUE READING