Benefits of emotional design in multimedia instruction

@inproceedings{Mayer2014BenefitsOE,
  title={Benefits of emotional design in multimedia instruction},
  author={Richard E. Mayer and Gabriel Estrella},
  year={2014}
}
Emotional design of multimedia instruction involves making the essential elements in the lesson’s graphics more appealing, such as by rendering them with human-like features and with distinct, appealing colors (Um, Plass, Hayward, & Homer, 2012). College students received an 8-slide multimedia lesson on how a virus causes a cold for 5 min (Experiment 1) or for as long as they wanted (Experiment 2). For the control group, the graphics consisted of simple black-and-white drawings in which the… CONTINUE READING
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