Benefit segmentation

@article{Ahmad2003BenefitS,
  title={Benefit segmentation},
  author={Rizal Ahmad},
  journal={International Journal of Market Research},
  year={2003},
  volume={45},
  pages={1 - 13}
}
  • Rizal Ahmad
  • Published 1 May 2003
  • International Journal of Market Research
The UK currently has about 20 million people who are 50 years old or over. This number is expected to grow to 25 million by 2021. Older people offer new market opportunities, and companies that choose to ignore them will do so at their own peril. Literature indicates that marketers’ existing understanding of older consumers revolves around their personal characteristics, in terms of socioeconomic, demographical and psychographical data. Marketers tend to use personal characteristics as… Expand

Tables from this paper

Coffee Consumer Segmentation: Implications for Producers and Sellers
The coffee market is an example of a global market which is undergoing constant and dynamic transformation. Enterprises wishing to maintain or increase their share in such a market are forced toExpand
Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective
ABSTRACT Psychographic segmentation has found higher merit among marketing scholars and practicing managers in designing effective marketing strategies to target and deliver better—especially forExpand
Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market
Producers and retailers are the driving force behind the adoption of the idea of sustainability. It has been found that while preparing their product range offer, many still pay attention to the sameExpand
Customer Segmentation Based on Dining Preferences in Full-Service Restaurants
This study was designed to identify the factors affecting five groups pruned by customer decision factors (menu, atmosphere, price, health, and brand reputation) that customers consider whenExpand
The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis
ABSTRACT In order to remain distinct and to build up strong relationships with their contributors in an increasingly competitive environment, an increasing number of non-profit marketers areExpand
Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran
Understanding the consumers' needs in today's highly competitive market is very important. Every year producers (even multinational corporations) face the high costs of failed products. This showsExpand
An Exploration of Perceived Risk in Young Chinese Consumers'Internet Banking Services Decision Making
This thesis explores how perceived risk, which has been primarily developed in Western contexts, may help understand consumers' action in relation to the Chinese Internet banking services market.Expand
Lifestyles in Amazon: Evidence from online reviews enhanced recommender system
Online lifestyles have been shown to reflect and affect consumers’ preferences across a wide range of online scenarios. In the context of e-commerce, it still remains unclear whether onlineExpand
The personality of freestyle snowboarders: implications for product development.
Several approaches with reference to customer involvement in the product development process can be found in the research literature. The majority of studies, focusing primarily on customerExpand
Segmentation of Hotel Employees by Occupational Stress and Differences in Demographic Characteristics
The purposes of this study were: to investigate the types of occupational stress that exist in the hotel industry; to explore whether or not hotel employees can be grouped into distinct sub-segmentsExpand
...
1
2
...