Beneficial effects of semantic memory support on older adults' episodic memory: Differential patterns of support of item and associative information.

@article{Mohanty2016BeneficialEO,
  title={Beneficial effects of semantic memory support on older adults' episodic memory: Differential patterns of support of item and associative information.},
  author={Praggyan Pam Mohanty and Moshe Naveh-Benjamin and Srinivasan Ratneshwar},
  journal={Psychology and aging},
  year={2016},
  volume={31 1},
  pages={
          25-36
        }
}
The effects of two types of semantic memory support-meaningfulness of an item and relatedness between items-in mitigating age-related deficits in item and associative, memory are examined in a marketing context. In Experiment 1, participants studied less (vs. more) meaningful brand logo graphics (pictures) paired with meaningful brand names (words) and later were assessed by item (old/new) and associative (intact/recombined) memory recognition tests. Results showed that meaningfulness of items… CONTINUE READING
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