Corpus ID: 51143134

Benchmarking Best Practices Performance Results and the Role of Senior Management

@inproceedings{Cooper2012BenchmarkingBP,
  title={Benchmarking Best Practices Performance Results and the Role of Senior Management},
  author={R. Cooper and Scott J. Edgett},
  year={2012}
}
  • R. Cooper, Scott J. Edgett
  • Published 2012
  • Business
  • New product performance was measured in a number of ways in the study – see Exhibit 1. (Use these performance data to benchmark your business’s NPD performance versus the average and top performers.) We also identify a sub-set of Best Performing businesses, and focus on their practices: these are the “benchmark businesses” that one should strive to emulate. In this mini-report and subsequent reports, we probe what drives performance Benchmarking Best Practices Performance Results and the Role… CONTINUE READING
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