Believe it or not : Credibility of blogs in tourism

  title={Believe it or not : Credibility of blogs in tourism},
  author={Rhonda W Mack and Julia E Blose and Bing Pan},
This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an on-line experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional wordof-mouth. The findings suggest that while consumers do not generally equate the overall credibility of blogs with that of traditional word-of-mouth, some consumers do… CONTINUE READING

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