Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry.

@article{Becerra2013BeingBV,
  title={Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry.},
  author={Manuel Becerra and Juan Santal{\'o} and Ros{\'a}rio Silva},
  journal={Tourism Management},
  year={2013},
  volume={34},
  pages={71-79}
}
We study the effects of vertical and horizontal differentiation on pricing policy in a large sample of hotels in Spain. We show that hotels with more stars (i.e., vertically differentiated) offer smaller discounts over listed prices, in addition to charging higher prices. Similarly, hotels that belong to a branded chain (i.e., horizontal differentiation) also charge higher prices and provide smaller discounts. We show how the degree of local competition moderates the effect of differentiation… Expand
You’re the Only One, or Simply the Best. Hotels differentiation, competition, agglomeration, and pricing
Abstract Drawing on competition, signalling and agglomeration perspectives, we investigate how vertical and horizontal differentiation influence price, and how hotel competition and agglomeration mayExpand
Sharing economy and dynamic pricing: Is the impact of Airbnb on the hotel industry time-dependent?
Abstract Prior literature has reported significant price and revenue reductions in the hotel industry due to the emergence of Airbnb. Other studies have documented that hotels' price reactions to theExpand
Modeling hotel room pricing: A multi-country analysis
Abstract In the current tourism landscape, pricing decisions reemerge as a key concern for hoteliers. This study examines the impact of specific factors associated with hotels, customers’ experience,Expand
The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition
Abstract The reference price, used by consumers to evaluate market prices, has tremendous relevance in dynamic pricing. Reconciling current heterogeneous theories and studies on reference prices,Expand
Efficiency evaluation of hotel chains: a Spanish case study
The tourism industry, in particular the hotel sector, is a highly competitive market. In this context, it is important that an hotel chain operates efficiently if it wants to improve or maintain itsExpand
Airbnb landlords and price strategy: Have they learnt price discrimination from the hotel industry? Evidence from Barcelona
Abstract The hospitality industry is facing a major disruption as a consequence of Airbnb and similar peer-to-peer platforms. This empirical research analyses the impact of perceived quality inExpand
Revenue management and price optimization techniques in the hotel sector
Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector’s background framework and evolution and the widespread use of newExpand
Do implicit prices show differences in tourists’ valuation on hotel attributes in different time periods and different markets? A case of Beijing
Purpose The purpose of this paper is to analyze the implicit prices of hotel attributes in different time periods and different markets. Design/methodology/approach With data from the travelExpand
Hotel online pricing policy: a review and a regional case study
This paper provides a literature review on hotel online pricing policy. The review covers pricing strategies from three different perspectives: demand, supply and regional characteristics. From theExpand
Advance booking and hotel price variability online: Any opportunity for business customers?
Abstract Is it possible for business customers to effectively adjust their purchasing strategies, as a response to revenue management? We consider daily online best available rates for a panel of 357Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 56 REFERENCES
Star rating and corporate affiliation: their influence on room price and performance of hotels in Israel.
Abstract The purpose of this paper is to ascertain whether and how star rating and corporate affiliation, as signals of quality, influence pricing decisions of hotels in Israel in variousExpand
Economic theory of product differentiation
There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of thisExpand
Hedonic Price Models and Sun-and-Beach Package Tours: The Norwegian Case
With the research on hedonic price theory serving as background, this study examined how the overall price of a sun-and-beach package tour was determined by choice of tour operator, choice ofExpand
Effect on Prices of the Attributes of Holiday Hotels: A Hedonic Prices Approach
This article examines the effect on price of different characteristics of holiday hotels in the sun-and-beach segment. The effect on price is estimated under the hedonic function perspective by meansExpand
Entry and Competition in Concentrated Markets
This paper proposes an empirical framework for measuring the effects of entry in concentrated markets. Building on models of entry in atomistically competitive markets, we show how the number ofExpand
Pricing determinants in the hotel industry: Quantile regression analysis
Abstract Due to the skewed distribution of hotel prices, quantile regression provides a more flexible and complete characterization of the determinants of the hotel prices at the higher and lowerExpand
Discounting in the Hotel Industry
94 Cornell Hotel and Restaurant Administration Quarterly AUGUST 2002 Three busy executives approach a hotel’s front desk, check in, receive their room keys, and head for the elevator. On the way upExpand
STRATEGIC CONSENSUS AND PERFORMANCE : THE ROLE OF STRATEGY TYPE AND MARKET-RELATED DYNAMISM
This paper examines the link between consensus among senior managers and performance at the SBU level and considers factors which may moderate the strength of this relationship. Using data from aExpand
Perceptions of European independent hoteliers: hard and soft branding choices
Purpose – This study aims to examine the effectiveness of branding through franchising and hotel membership affiliations in Europe, where the chain penetration rate is still relatively low, albeitExpand
Market Power and Multimarket Contact: Some Evidence from the Spanish Hotel Industry
This paper analyzes the effect of multimarket contact on firms' behavior. According to D. Bernheim and M. D. Whinston (1990), firms that meet in several markets for an infinite number of periods mayExpand
...
1
2
3
4
5
...