Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry.

@article{Becerra2013BeingBV,
  title={Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish hotel industry.},
  author={Manuel Becerra and Juan Santal{\'o} and Ros{\'a}rio Silva},
  journal={Tourism Management},
  year={2013},
  volume={34},
  pages={71-79}
}

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