Being First Means Being Credible? Examining the Impact of Message Source on Organizational Reputation

  title={Being First Means Being Credible? Examining the Impact of Message Source on Organizational Reputation},
  author={Patric R. Spence and Kenneth A. Lachlan and Leah M. Omilion-Hodges and Amanda K. Goddard},
  journal={Communication Research Reports},
  pages={124 - 130}
Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages… 
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