Beijing Jeep : A Case Study Of Western Business In China

@inproceedings{Mann2018BeijingJ,
  title={Beijing Jeep : A Case Study Of Western Business In China},
  author={Jim Mann},
  year={2018}
}
* Introduction * Outside Looking In * Making the Deal * Mao Tais and Friendship * Getting Nowhere * Bargaining Around the World * Hoopla * Ceremonial Occasions * Presidents and Megabucks * Living in China: The Lost Boys * Arriving at the Plant * Chinese Consumers and Japan * Launching the Cherokee * The Newcomer * Of Premiers and Rockefellers * An Outpouring of Grievances * Inside the Plant: The Cultural Divide * Showdown in May * Model Company * Outside the Model * Reforming Beijing Jeep * The… CONTINUE READING