Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

@article{Andrews2004BehaviouralDB,
  title={Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy},
  author={R. Andrews and Imran S. Currim},
  journal={International Journal of Internet Marketing and Advertising},
  year={2004},
  volume={1},
  pages={38}
}
  • R. Andrews, Imran S. Currim
  • Published 2004
  • Business
  • International Journal of Internet Marketing and Advertising
  • Despite the dot.com shakeout, online revenues continue to increase and are projected to impose greater pressure on traditional distribution channels. However, there is a striking absence of published empirical work on how consumers attracted to shopping online behave relative to consumers shopping in a traditional store. Such behavioural differences, if they exist, could guide online enterprise design and marketing strategy. This study uses data from both traditional supermarket scanners and an… CONTINUE READING
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