• DOI:10.1504/IJIMA.2004.003689
Corpus ID: 2528845

Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

@article{Andrews2004BehaviouralDB,
  title={Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy},
  author={R. Andrews and Imran S. Currim},
  journal={International Journal of Internet Marketing and Advertising},
  year={2004},
  volume={1},
  pages={38}
}

R. Andrews, Imran S. Currim

Published 2004

Business

International Journal of Internet Marketing and Advertising

Despite the dot.com shakeout, online revenues continue to increase and are projected to impose greater pressure on traditional distribution channels. However, there is a striking absence of published empirical work on how consumers attracted to shopping online behave relative to consumers shopping in a traditional store. Such behavioural differences, if they exist, could guide online enterprise design and marketing strategy. This study uses data from both traditional supermarket scanners and an… CONTINUE READING

View PDF

Save to Library

Create Alert

Cite

Launch Research Feed