Corpus ID: 15304200

Behavioural Business Intelligence Framework Based on Online Buying Behaviour in Indian Context : A Knowledge Management Approach

  title={Behavioural Business Intelligence Framework Based on Online Buying Behaviour in Indian Context : A Knowledge Management Approach},
  author={Archana Shrivastava and Dr. Ujwal Lanjewar},
Behavioral Business Intelligence focuses on the people, their behaviors, the environment and constraints that influence their behaviors. The aim of Behavioral Business Intelligence is to know what people do and why they do it. It is based on data and knowledge about people, their demographic and psychographic characteristics. This phenomenon gives the decision makers power in evaluating the success of their strategic decisions. There is a growing popularity of Internet as a medium of online… Expand
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