Behaviour Centred Design: towards an applied science of behaviour change

@article{Aunger2016BehaviourCD,
  title={Behaviour Centred Design: towards an applied science of behaviour change},
  author={Robert Aunger and Val Curtis},
  journal={Health Psychology Review},
  year={2016},
  volume={10},
  pages={425 - 446}
}
ABSTRACT Behaviour change has become a hot topic. We describe a new approach, Behaviour Centred Design (BCD), which encompasses a theory of change, a suite of behavioural determinants and a programme design process. The theory of change is generic, assuming that successful interventions must create a cascade of effects via environments, through brains, to behaviour and hence to the desired impact, such as improved health. Changes in behaviour are viewed as the consequence of a reinforcement… 

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