Behavioral economics and empirical public policy.

@article{Hursh2013BehavioralEA,
  title={Behavioral economics and empirical public policy.},
  author={Steven R. Hursh and Peter G. Roma},
  journal={Journal of the experimental analysis of behavior},
  year={2013},
  volume={99 1},
  pages={
          98-124
        }
}
The application of economics principles to the analysis of behavior has yielded novel insights on value and choice across contexts ranging from laboratory animal research to clinical populations to national trends of global impact. Recent innovations in demand curve methods provide a credible means of quantitatively comparing qualitatively different reinforcers as well as quantifying the choice relations between concurrently available reinforcers. The potential of the behavioral economic… 
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