Behavioral Targeting in Health Care Marketing: Uncovering the Sunny Side of Tracking Consumers Online

@inproceedings{Kes2016BehavioralTI,
  title={Behavioral Targeting in Health Care Marketing: Uncovering the Sunny Side of Tracking Consumers Online},
  author={Isabelle Kes and Daniel Heinrich and David M. Woisetschl{\"a}ger},
  year={2016}
}

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