Behavioral Intention towards the Use of 3 G Technology

  title={Behavioral Intention towards the Use of 3 G Technology},
  author={Sona Mardikyan and Bet{\"u}l Beşiroğlu and G{\"o}zde Uzmaya},
Nowadays, 3G technologies provide people with higher wireless bandwidth, audio and video services, as well as mobile internet access all in one mobile environment. The information technology industry needs to understand why people prefer this technology, which variables and opportunities convinced them to use it. The focus of this study is to examine the factors affecting 3G technology perception and adoption. In the theoretical framework of the study, Technology Acceptance Model (TAM) and… CONTINUE READING