Behavioral Business Ethics as a Method for Normative Business Ethics

@article{Sacconi2012BehavioralBE,
  title={Behavioral Business Ethics as a Method for Normative Business Ethics},
  author={Lorenzo Sacconi and Marco Faillo and Pedro Franc{\'e}s‐G{\'o}mez},
  journal={PRN: Moral Psychology (Topic)},
  year={2012}
}
This paper aims at discussing the role of behavioral business ethics as a methodological approach that is valuable for the construction of a robust normative foundation for business ethics. In particular, we will focus on experiments Ðand, to a lesser extent, surveys, field research, and even the study of cognitive and neural mechanismsÐ as a research method suitable to improve our appraisal and knowledge of the prescriptive side of business ethics. We contend that there are two basic gains… 

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