Behavior Online: Does Anonymous Computer Communication Reduce Gender Inequality?

  title={Behavior Online: Does Anonymous Computer Communication Reduce Gender Inequality?},
  author={Tom Postmes and Russell Spears},
  journal={Personality and Social Psychology Bulletin},
  pages={1073 - 1083}
Two studies examined dominance and self-stereotyping in mixed-sex groups who had online discussions. Gender differences in dominance varied as a function of several contextual variables: individuation, the accessibility of gender stereotypes, and the fit between group task and stereotype. Results of the second study indicate that only when group members are depersonalized (anonymous and not individuated) does stereotype activation produce gender-stereotypic behavior. However, the nature of… Expand

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