Beginning of motion picture press agenting

@article{Cochrane2007BeginningOM,
  title={Beginning of motion picture press agenting},
  author={Robert. Cochrane},
  journal={Film History: An International Journal},
  year={2007},
  volume={19},
  pages={330 - 332}
}
In an essay which first appeared in Moving Picture World on 20 July 1918, the vice-president of Universal Pictures recalls his early experiences as advertising and publicity manager for Carl Laemmle. He cites the power of the 'crazy advertising' he used to attract attention to Laemmle and his operations, and how his aggressive tactics helped undermine the 'dignified' stance of the Motion Picture Patents Company. 

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