Becoming famous without being recognized: Unconscious influences of memory produced by dividing attention

  title={Becoming famous without being recognized: Unconscious influences of memory produced by dividing attention},
  author={Larry L. Jacoby and Vera E. Woloshyn and Colleen M. Kelley},
  journal={Journal of Experimental Psychology: General},
The familiarity of names produced by their prior presentation can be misinterprete d as fame. We used this false fame effect to separately study the effects of divided attention on familiarity versus conscious recollection. In a first experiment, famous and nonfamous names were presented to be read under conditions of full vs. divided attention. Divided attention greatly reduced later recognition memory performance but had no effect on gains in familiarity as measured by fame judgments. In… 

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