Becoming a profession: crafting professional identities in public relations

@inproceedings{Reed2013BecomingAP,
  title={Becoming a profession: crafting professional identities in public relations},
  author={Cara Reed},
  year={2013}
}
Since its beginnings in the WWI propaganda machine, public relations (PR)has had a murky image as the influential force at the sidelines of powerful groups in society. Despite this shadowy existence, the predominant professional body for PR, the Chartered Institute of Public Relations (CIPR)has looked to professionalise the industry. This research explores how these tensions and ontradictions play out in the construction of professional identities by examining the on-going construction… CONTINUE READING

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