Becoming Trivial: The Book Trailer

  title={Becoming Trivial: The Book Trailer},
  author={K. Voigt},
  journal={Culture Unbound: Journal of Current Cultural Research},
  • K. Voigt
  • Published 2013
  • Sociology
  • Culture Unbound: Journal of Current Cultural Research
  • Despite the introduction of audiobooks and e-books, printed stories still are in high demand. However, in a globalized world which is more and more ruled by mass media and technology, it is increasingly difficult for writers and publishers to promote their books. The solution is almost ironic: popular media, which is assumed to decrease readership, is turned into a tool to increase the number of readers. In 2002 the book trailer emerged as a new web-based marketing strategy for the launch of… CONTINUE READING
    6 Citations
    Think of It as a Trailer... for a Book
    • Highly Influenced
    • PDF
    So just what is a trailer, anyway?
    • 3


    The Social Media Marketing Book
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    In a World
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    On a screen near you.
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    • Nursing standard (Royal College of Nursing (Great Britain) : 1987)
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    See the Web Site, Buy the Book
    • The New York Times,
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    Book Trailers for Readers: Spotlighting Great Books for Kids and Teens: (accessed
    • 2013