Beauty, Soft Power, and the Politics of Womanhood During the U.S. Occupation of Japan, 1945–1952

  title={Beauty, Soft Power, and the Politics of Womanhood During the U.S. Occupation of Japan, 1945–1952},
  author={Malia McAndrew},
  journal={Journal of Women's History},
  pages={107 - 83}
  • Malia McAndrew
  • Published 9 December 2014
  • Sociology
  • Journal of Women's History
This article examines the promotion of American ideals of womanhood and beauty by the military forces that occupied Japan following World War II. It analyzes an array of U.S. Occupation records, including prominent postwar Japanese women’s magazines and the American propaganda and censorship records that pertain to these periodicals. While foreign military occupations are not frequently associated with dispensing fashion advice or sponsoring beauty contests, this essay will explore why the… 

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