Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers

@article{Baesens2004BayesianNC,
  title={Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers},
  author={Bart Baesens and Geert Verstraeten and Dirk Van den Poel and Michael Egmont-Petersen and Patrick Van Kenhove and Jan Vanthienen},
  journal={European Journal of Operational Research},
  year={2004},
  volume={156},
  pages={508-523}
}
Undoubtedly, customer relationship management has gained its importance through the statement that acquiring a new customer is several times more costly than retaining and selling additional products to existing customers. Consequently, marketing practitioners are currently often focusing on retaining customers for as long as possible. However, recent findings in relationship marketing literature have shown that large differences exist within the group of long-life customers in terms of… CONTINUE READING

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