Bayesian Persuasion

@article{Kamenica2009BayesianP,
  title={Bayesian Persuasion},
  author={Emir Kamenica and Matthew Gentzkow},
  journal={ERN: Behavioral Economics (Topic)},
  year={2009}
}
When is it possible for one person to persuade another to change her action? We take a mechanism design approach to this question. Taking preferences and initial beliefs as given, we introduce the notion of a persuasion mechanism: a game between Sender and Receiver defined by an information structure and a message technology. We derive necessary and sufficient conditions for the existence of a persuasion mechanism that strictly benefits Sender. We characterize the optimal mechanism. Finally, we… 
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