Bayesian D-Optimal Choice Designs for Mixtures

  title={Bayesian D-Optimal Choice Designs for Mixtures},
  author={Aiste Ruseckaite and Peter Goos and Dennis Fok},
Consumer products and services can often be described as mixtures of ingredients. Examples are the mixture of ingredients in a cocktail and the mixture of different components of waiting time (e.g., in-vehicle and out-of-vehicle travel time) in a transportation setting. Choice experiments may help to determine how the respondents’ choice of a product or service is affected by the combination of ingredients. In such studies, individuals are confronted with sets of hypothetical products or… CONTINUE READING
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