Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity

@inproceedings{Jain2017BasicBC,
  title={Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity},
  author={Ramya Jain},
  year={2017}
}
Branding is not a modern concept, but it existed pr ior to the 20th century. The oldest generic brand i n continuous use in India since the Vedic period is C hyawanprash. The importance of branding cannot be n glected in today’s competitive world. Brand Identity, brand im age and brand equity are important aspects of brand ing. The outward expression of the brand, including its name , logo, tone, tagline, symbols and visual appearanc e is a brand’s identity. It should be meaningful, distinct… 
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