Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity

  title={Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity},
  author={Ramya Jain},
Branding is not a modern concept, but it existed pr ior to the 20th century. The oldest generic brand i n continuous use in India since the Vedic period is C hyawanprash. The importance of branding cannot be n glected in today’s competitive world. Brand Identity, brand im age and brand equity are important aspects of brand ing. The outward expression of the brand, including its name , logo, tone, tagline, symbols and visual appearanc e is a brand’s identity. It should be meaningful, distinct… 
The results of the research will help the culinary business, especially in the beverage sector to determine copywriting so that their brand identity becomes refined and can increase their brand awareness.
A Study On The Relationship Between Exhibition Experience And Behavioral Intention, And The Mediating Effect Of Satisfaction And Brand Assets In Corporate Promotion Exhibition Halls
Currently, Korean companies operate corporate promotion halls, memorial halls and museums, centering on large corporations, making them a place for long-term communication beyond the short-term
The role of events in developing the cultural side of a city: Assessing events organized by European Capitals of Culture
People today are continuously searching for new experiences, and thus the events organized by a city can play an important role in influencing peoples’ decision to visit a certain city. In this


Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, "Managing Brand Equity, " managers
Managing brand equity : capitalizing on the value of a brand name
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and
Building strong brands in a modern marketing communications environment
To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Part I: Opening Perspectives Chapter 1 Brands and Brand Management Part II: Identifying and Establishing Brand Positioning and Values Chapter 2 Customer-Based Brand Equity Chapter 3 Brand Positioning
Conceptualizing, Measuring, a nd Managing Customer-Based Brand Equity
  • Journal o f Marketing,
  • 1993