Baseball Attendance and the Designated Hitter

@article{Domazlicky1990BaseballAA,
  title={Baseball Attendance and the Designated Hitter},
  author={Bruce R. Domazlicky and Peter M. Kerr},
  journal={The American Economist},
  year={1990},
  volume={34},
  pages={62 - 68}
}
Major League Baseball, is a business. As such, professional baseball teams are anxious to improve the nature of the product for profit enhancement purposes. As early as 1928 the use of a designated hitter (DH) had been suggested as a product improvement. [Dewtsch et. al. p. 130] Under the DH rule adopted by the American League in 1973, a team is allowed to designate a player who will bat in place of one of the nine players in the lineup. The DH does not play in the field; his contribution is… 

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