Barcode Empires: Politics, Digital Technology, and Comparative Retail Firm Strategies

  title={Barcode Empires: Politics, Digital Technology, and Comparative Retail Firm Strategies},
  author={Bartholomew C. Watson},
  journal={Journal of Industry, Competition and Trade},
Like other service sectors, information technology has dramatically altered the growth and character of the retail trade sector in the affluent economies. Nevertheless, significant variation exists in the typical strategies of retail firms in different countries. This article explores this variation and proposes an explanation for why retailers achieved scale and solved their make, buy, and partner decisions along such different trajectories. It argues that national bases for scale retailing… Expand

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