Barcelona GSE Working Paper Series Working Paper n o 717 In Google We Trust ?

Abstract

We develop a model of the interacting markets for online content and offline products. We portray content providers and the search engine as competing platforms that intermediate in the product market (a horizontal relation), while also vertically related in the content market. Explicitly modeling both markets allows us to characterize the substitutability… (More)

1 Figure or Table

Topics

  • Presentations referencing similar topics