Corpus ID: 55320684

Bangladeshi Consumers’ Purchase Intention toward Global Brands over Local Brands

@article{Ahmed2014BangladeshiCP,
  title={Bangladeshi Consumers’ Purchase Intention toward Global Brands over Local Brands},
  author={Shehrin Ahmed},
  journal={Developing Country Studies},
  year={2014},
  volume={4},
  pages={1-10}
}
In present time, purchase intention is more complex and more substantial for consumers than in the earlier period. The current globalization has directed to increase international Business activities, with many global brands competing with local brands in different countries. The purpose of the study is to identify the effects of global brands toward local brands in host countries from the perspective consumers in the under developed and developing countries like, Bangladesh. This article of… Expand

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