Balancing the Tensions Between Rationalization and Creativity in the Video Games Industry

  title={Balancing the Tensions Between Rationalization and Creativity in the Video Games Industry},
  author={F. Ted Tschang},
  journal={Organization Science},
This paper investigates the forces that influence creativity in the video games industry. We adopt a qualitative approach to guide the development of grounded theory across multiple levels of analysis, including the industry (consisting of multiple actors), organizational, and individual creator levels. Our study shows that business and production interests currently drive the rationalization of video game production. There is a maturing trend, with product designs becoming well established as… CONTINUE READING
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