Balancing Business Performance and Knowledge Performance of New Product Development Lessons from ITS Industry

@inproceedings{Ahn2015BalancingBP,
  title={Balancing Business Performance and Knowledge Performance of New Product Development Lessons from ITS Industry},
  author={Jae-Hyeon Ahn and Dong-Joo Lee and Sang-Youn Lee},
  year={2015}
}
New product performance (NPD) has a critical impact on a company’s profitability and thus on its long-term survival. This study identifies two important dimensions of new product performance: business performance and knowledge performance. The business performance of a new product in the market can be regarded as the outcome of exploitative NPD activity… CONTINUE READING