Balancing Between Open and Closed

@article{Aitamurto2013BalancingBO,
  title={Balancing Between Open and Closed},
  author={Tanja Aitamurto},
  journal={Digital Journalism},
  year={2013},
  volume={1},
  pages={229 - 251}
}
This study examines the impact of co-creation on magazine journalism by drawing on data from a structured, sequenced online co-creation process in an established consumer magazine. Co-creation is examined as a method for open journalism. Co-creation surprises and even shocks journalists, as they face the “real” reader, in intensive online reader engagement, instead of the imagined “ideal reader.” Journalists compromise quality, feature journalism to comply with readers’ wishes, thus breaking… Expand
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